Gaya APA
Kotler, P., Armstrong, G. (1997).
Dasar-Dasar Pemasaran = Principles of Marketing 7e (Jilid. 1).
Jakarta:
Prenhallindo.
Gaya MLA
Kotler, Philip., Armstrong, Gary.
"Dasar-Dasar Pemasaran = Principles of Marketing 7e".
Jilid. 1
Jakarta:
Prenhallindo,
1997.
Teks.