Gaya APA

McKenna, R. (1993). Relationship Marketing (Succesful Strategies for the age of the customer / Regis McKenna . OHIO: regis mckenna.

Gaya MLA

McKenna, Regis. "Relationship Marketing (Succesful Strategies for the age of the customer / Regis McKenna". OHIO: regis mckenna, 1993. Teks.