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ANALISIS PENGARUH TRUST IN A BRAND TERHADAP LOYALITAS NASABAH BANK CENTRAL ASIA DI KCU BOGOR TAHUN 2013

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This study aims to analyze the influence of trust in a brand on customer loyalty in Bank Central Asia KCU Bogor. The work done KCU Bogor Bank Central Asia to establish trust in a brand is to maintain the reputation of Bank Central Asia by maintaining consistent service, improve service quality with good branch, offering all the products or facilities of Bank Central Asia which is the main advantage the company, and hold division of souvenirs and games with prizes at every celebration of the birthday of Bank Central Asia and the national customers.
Based on the results of the analysis using simple linear regression method, using a 5% significance level (0.05) and samples taken (n = 100) of the obtained regression function y = 1.347 x + 0.737, with a Sig. = 0.000

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 PRA A

Penerbit

Bogor : STIE Binaniaga., 2014

Deskripsi Fisik

VII, 79 HAL.; 30 CM

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

MUTHI PRAMESWARI

Versi lain/terkait

Lampiran Berkas

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