Teks

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen Pada PT. Griya Pagelaran Bogor

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ABSTRACK
The purpose of this study is to determine and prove whether the variables on the marketing mix significantly influence consumer purchasing decisions to buy at PT. Griya Pagelran Bogor. The population in this study the number of unknown sampling determination using Maximum Likelihood estimation method by taking samples of consumers who kebutulan meet with the researcher as many as 150 respondents. The analytical method used is Structural Equation Modeling (SEM) using AMOS 21 program.
The result of the research shows that 1) Product Variables have a significance level of 0.05 that is 1,965> 1,96 and value (p) probability 0,49 ≤ 0.05. Then Ha accepted and significant effect. 2) Variable Price level of significance 0.05 is 2.023> 1.96 and has a probability of 0.43 is below 0.05. And the value (p) probability ≤ 0.05 then Ha accepted and significant effect. 3) Place Variables significance level of 0.05 is 2.251> 1.96 and has a probability of 0.24 is below 0.05. And the value (p) probability ≤ 0.05 then Ha accepted and significant effect. 4) Promotion Variables 0.05 level of significance is 3.435> 1.96 and has a probability in accordance with the recommended. And the value (p) probability ≤ 0.05 then Ha accepted and significant effect.
Keywords: Marketing Mix, Consumer Purchase Decision, SEM

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 ARD p

Penerbit

Bogor : STIE Binaniaga., 2018

Deskripsi Fisik

12 hal., il

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

ARDILLA, Heni

Versi lain/terkait

Lampiran Berkas

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